It’s Official: The Exact Match Conference Is Happening!
The PPC Club 83 community, over the last few years, has become such a wonderful space, with such constant conversations of high-quality, trusted people that we just enjoy discussing PPC & non-PPC issues as well as our weekly Alcohol & Advertising, that... We decided to have a conference! And to go all out: in an exotic location for maximal focus and a wonderful experience.
What To Consider Before Creating A Video Ad Strategy
It takes a great deal of planning to successfully execute a video ad campaign online. There are several factors that you’d need to consider before you get started with your campaign and we’ve discussed these here in detail.
Why YouTube Ad Placements Are Worth It
Given the myriad options available to promote your company via video ads, it can get a little overwhelming to pick out the best site to suit your needs. However, YouTube placements are quite effective considering how popular they’ve grown lately.
Why Ad Load Matters On Streaming Services
While it’s tempting to feature your video ads multiple times on streaming sites and other platforms, this strategy can often do more harm than good. There are ways in which you can maximize your visibility without compromising your brand image.
How To Improve Viewability Of Your Video Ads
It’s difficult enough to craft video ads to promote your business without the added burden of improving viewability as well. There are many factors that you’d need to bear in mind when creating such ads which could influence how well they fare in the eyes of audiences online. It can take up [...]
Why Ad-Supported Video Platforms Are Successful
No one really enjoys going on a video platform such as YouTube and being bombarded with ads. Nothing screams, ‘look we’re making money off your boredom!’ like an ad that’s featured bang in the middle or at the start of your video. I mean honestly, some of us just want to watch [...]
