With the increased demand for placements on websites that mainly focus on featuring videos rather than static content, it’s no surprise that people are wondering what all the fuss is about. After all, placing your video ads on popular sites such as YouTube doesn’t always come cheap. Couple this with the fact that there’s no guarantee for success even on a high-traffic site like YouTube and you’ll know why companies are hesitant to feature their ads here.
However, recent stats regarding the last quarter of 2021 are quite promising in this regard. In other words, more and more companies are promoting their products and services via YouTube placements. This is despite the fact that there’s no shortage of video streaming services out there today that support video ads. The fact that YouTube remains popular for video ads of differing durations tells you everything that you’d need to know about how effective it is as a video ad platform.
However, ever since streaming services such as Netflix rode into the game, YouTube has faced tough competition in terms of ad placements. There are various kinds of ads that you can feature on YouTube, which might be the reason why ad placements on this site are growing in popularity year after year. Even though companies are still spending tens of billions of dollars in the U.S. alone on TV ads, streaming services are having a field day thanks to the long hours that users spend on these sites every day.
Reliable studies have shown that users are over 80% more likely to focus their attention on a YouTube ad than they are on a TV ad. Can you tell why that is? Well, there might be more than one reason behind why users favor YouTube ads over TV ads but we’re guessing that a major reason is placements. When you watch an ad on television, you’re watching exactly the same ad as millions of people across the country are. Therefore, it’s entirely possible that the ad you’re being compelled to watch on TV is one that’s not relevant to you at all.
However, we all know that this isn’t the case with YouTube ads. With the help of Google’s magical algorithm, the ads that you see on YouTube and other video streaming services online are chosen based on your searches and browser history. This is why ad targeting on these platforms is generally accurate and allows companies to boost sales. As of now, YouTube is estimated to have well over 2 billion users. 2. Billion. Users. Allow that to sink in and you’ll know that the possibilities are endless when it comes to promoting your product or service on this video streaming site.
If you have the budget for it and have the right PPC experts on hand, then there’s no reason why you shouldn’t be able to execute a successful ad campaign on YouTube or other similar video streaming sites. After all, there are several options that are available here in terms of ad duration and placement within a video. You also have the option of choosing whether your ads can or can’t be skipped by users after their initial 5 seconds.
According to the stats that recently came out in the last quarter of 2021, over half of all spending on display ads online was taken up by video ads. It wouldn’t be too much of a stretch to imagine that a significant portion of this spending went towards ads on YouTube. After all, video streaming is pretty much synonymous with YouTube now, especially if we’re talking about short videos.
Also, the fact that YouTube offers users the option to skip some ads greatly appeals to them (even if it might irk ad-makers). It’s not easy to tell a story within 5 seconds but it might be sufficient time to get your point across and pique a viewer’s interest. Also, a viewer can always choose to watch the rest of your ad or click on your website link if you’ve managed to create an impression on them within this time.
In the U.S. a large number of adults claim that they spend most of their time online on YouTube and Facebook. While both these platforms are known for featuring some great quality video ads, we’re not surprised that advertisers flock to them to boost companies’ CTR (click-through rate) and conversion rates. While most adults in the country choose YouTube as their go-to website for streaming videos or watching video ads, Facebook and Instagram aren’t far behind. Since Instagram is heavily focused on influencer marketing these days, Facebook would seem to be an ideal placement option for your video ads.
What’s more, you even have the option to live stream your ads on YouTube, Facebook, and Instagram these days. So, if you’re willing to take out the time to educate viewers on what your product or service is all about and promote it in the process, then any of these sites would prove to be good placements. Studies have shown that live streaming on YouTube has grown by over 90% over the past 3 years alone which is quite an impressive feat considering the fact that TV still exists!
Whether you want to use YouTube’s very popular Live feature or not, you can benefit from featuring your ads here. However, the important thing to remember with YouTube’s ad placements is that its increased popularity would inevitably mean higher costs for advertisers. Therefore, you’d need to evaluate your options from every angle here before you decide to expand your Display Marketing Campaign to include YouTube placements.